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CVB Services

Frequently Asked Questions (FAQs) About CVBs

What is a Convention & Visitor Bureau?

Convention & Visitor Bureaus (CVB) are not-for-profit organizations charged with representing a specific destination and helping the long-term development of communities through a travel and tourism strategy. CVBs bring together businesses that rely on travel for revenue and economic development.

For visitors, CVBs are like a key to the city. As an unbiased resource, CVBs serve as a broker or an official point of contact for meeting planners and visitors. They assist planners with preparation and encourage business travelers and visitors alike to visit local historic, cultural and recreational sites.

Why is a Convention & Visitor Bureau valuable to a visitor, a business traveler or a meeting planner?

CVBs offer unbiased information about a destination’s services and facilities. CVBs save visitors time and energy, as they are a one-stop shop for local points of interest. CVBs can provide the full range of information about a destination. Most services provided by CVBs are complimentary

For most services CVBs do not charge their clients — the visitor, the business traveler and the meeting planner. Instead, most CVBs are funded through a combination of revenues but most notably, hotel occupancy taxes.

Why are meetings and events important?

They enhance the quality of life for a local community by providing jobs, bringing in tax dollars for improvement of services and infrastructure.   They also attract facilities like restaurants, shops, festivals, and cultural and sporting venues that benefit both visitors and locals.

Travel and tourism is one of the world’s largest service exports and largest employers. In the United States, for example, travel and tourism is the third biggest retail sales sector. In Wilson County, it is the fifth largest industry employing 10% of the workforce. The industry contributes $99 million annually to the local economy in travel related expenditures, generates $9 million in local & state tax revenues (2009 figures).

How do CVBs help meeting planners?

CVBs make planning and implementing a meeting less time-consuming and more streamlined. They give planners access to a range of services, packages and value-added extras. Before a meeting begins, a CVB can help locate meeting space, check hotel availability, and arrange for site inspections. CVBs can also link planners with the suppliers, from motorcoach companies and caterers to off-site entertainment venues, that can help meet the prerequisites of any event.

Among the advantages of going through a CVB to plan a meeting:

  • CVBs assist in all areas of meeting preparation and provide planners with detailed reference material
  • CVBs can assist with establishing room blocks at local hotels
  • CVBs will market the destination to attendees via promotional material, thereby encouraging attendance
  • CVBs can act as a liaison between the planner and community officials, thus clearing the way for special permits, street closures, et cetera
  • CVBs can obtain special letters of welcome from high-ranking government officials and in some cases, can bring officials to speak at a meeting
  • CVBs can offer suggestions about ways meeting attendees can maximize free time, along with helping to develop spouse programs and pre- and post-convention tours

What are some of the specific services CVBs can offer the meeting planner?

  • They can assist in the creation of collateral material
  • They can assist with on-site logistics and registration
  • They can provide housing bureau services
  • They can develop pre-and post-conference activities, spouse tours, and special events
  • They can assist with site inspections and familiarization tours, as well as site selection
  • They can provide speakers and local educational opportunities
  • They can help secure special venues
  • They can assist in the coordination of local transportation

What information do CVBs have on hotels?

CVBs keep track of room counts, as well as other meetings coming to the area. In this way, they can help planners avoid conflicts with other events. Moreover, as CVBs have first-hand familiarity with the hotels and with meeting space in the area, they can help planners match properties to specific meeting requirements and budgets.

Privacy Policy


This document describes the Wilson County Convention and Visitors Bureau policy regarding personal information, ongoing communication, site security and overall site usage of These provisions apply solely to online activities and are not necessarily applicable to practices Wilson County Convention and Visitors Bureau may engage in outside of Use of the website signifies your agreement to the terms and conditions of use set forth in this document. If you do not agree to these terms, you may not access or otherwise use this website.

Collection of Personal Information

On occasion we ask for personal data on this website. The information is used to fulfill requests you’ve made of us, such as e-mail updates, brochures by mail, and contest registration, or to use special features of the site. By voluntarily providing personal information, you are consenting to the collection and use of your personal information in accordance with the terms of this Privacy Policy.

You may choose not to use any service that requires the use of your personal information in a manner not described in this Privacy Policy. Your use of will be considered as your consent to the use of your personal information in the way described.

The request for e-mail communication or contact from the Wilson County Convention and Visitors Bureau may result in the collection of (but is not limited to) the following information:

E-mail address

If you have questions about our privacy policy, write to:

Wilson County Convention and Visitors Bureau
233 East Gay Street
Court House Annex
Lebanon, TN 37087

Area Links


Three Great Cities, One Destination

Surrounded by pristine lakes and scenic landscapes, Wilson County offers a rare blend of small-town southern hospitality and big-city amenities.  Home to several country music artists, the acclaimed Wilson County Fair and much more.  You are invited to come see for yourself why we are proud to be in the heart of Tennessee.

Lebanon, TN is referred to as the Antique City of the South, and is the proud home of Cumberland University which is one of the oldest schools in Tennessee, headquarters to Cracker Barrel, and various cultural museums and historical sites.

Lebanon, TN

Mt. Juliet, TN is a beautiful community nestled between two lakes: Old Hickory and Percy Priest. The city is host to two annual Pow-Wow events. The newest addition is Providence Marketplace, one of Middle Tennessee’s largest open-air malls.

Mt. Juliet, TN
Watertown, TN: The historic city is famous for its mile-long yard sale, and annual Jazz Festival. Tennessee Central Railway offers several excursions each year. Stardust Drive-In movie theatre combines the nostalgic era of entertainment from the past with the latest technology of sound and projection.