We are a mother-daughter owned business building a legacy for our family and community. After facing the frustrations of not having the time or energy to look our best, we formed White Lily. We were tired of fashion being uncomfortable, low quality, and impossible to figure out. As an “always on the run” businesswoman, Joann just wanted her wardrobe to be easily interchangeable while maintaining the style, comfort, and quality. Her daughter, Paris, was searching for the same thing as she began her journey as a new mom. One mutual problem became our business and mission. We’ve taken the time to handpick every single piece we carry to ensure we are meeting that goal for our customers, Just because your life is hectic, doesn’t mean you can’t look great, be comfortable, and still have the time to care for that toddler screaming because “the microwave ate her lunch.”

Trust us, we know life gets messy but that doesn’t mean your wardrobe has to be. At White Lily, we focus on building a comfortable, fashionable, and high-quality wardrobe for busy moms, business owners, and hot mess havers. We know our clients, like us, don’t have much time to spend primping and picking out that perfect outfit. That’s why we’re here! We help build wardrobes that are versatile and provide products that are trendy and timeless, but also capable of interchanging to save you time and stress.